# Newsletter

Newsletters can be signed up for via a pop-up or by the footer, or both within a website.

While Orion ships with a newsletter pop-up, often brands will want to use their own Klaviyo-powered pop-up, which has restricted styling controls.

However, it is important to check with a client which option they would like to go with in order to ensure that time is not wasted styling a pop-up that will be removed. It is also to ensure that the pop-up is hidden and not conflicting with an incoming Klaviyo pop-up.

When it comes to the footer newsletter sign-up, there are two ways to handle this:

1. A simple form can be set up that, when submitted, adds the tag "newsletter" and turns on the "newsletter\_subscribed" true variable within the customer profile. Doing this will ensure that the customer data automatically syncs into Klaviyo.
2. Alternatively, this form can be a Klaviyo embedded form, which then syncs straight into Klaviyo and then syncs back into Shopify.


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