# What are MetaObjects

Metaobjects are a way to **add and store structured custom data** by grouping **multiple fields into a single structure** (like creating a new “resource” in your store).

* **Example uses:** store product-related information like **features**, **specifications**, and **size charts**, or create something like an Influencer profile with fields for a headline, image, and description.
* You can **retrieve and edit** metaobject data from the Shopify admin, and use **metaobjects in themes (Liquid)** and via the Storefront API. Apps can access them through a **metaobject API**.

#### How metaobjects are organised

***

**Definition**: the **blueprint** (the **group of fields** that defines the structure). Managed in your Shopify admin at **Settings > Custom data.** **Entries**: the actual content/data records for that definition. Created and managed in your Shopify admin a**t Content > Metaobjects**.


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